Why most marketing sucks

Seven key reasons why marketing sucks for too many companies- from my Christmas gift:

1. They don't really know what marketing is
2. They go by generalities
3. They don't employ a swarming offense
4. They launch expensive programs and campaigns that are devoid of innovative thinking
5. They ignore readily available research that would allow them to pinpoint the ideal prospects
6. Corporate management allows the drivers of the marketing process to remain unaccountable for generating a measurable return on investment that it takes to produce marketing programs.
7. Managers refuse to admit that the only meaningful return on investment is measured by: a) recruitment of new customers b) the sale of additional products to existing customers.

Taken from: Why your marketing sucks by Mark Stevens