...until someone sells something.
How does ProjectOffice come into this? We'll make it happen sooner rather thna later...
Wednesday, January 2, 2008
Friday, December 28, 2007
Why most marketing sucks
Seven key reasons why marketing sucks for too many companies- from my Christmas gift:
1. They don't really know what marketing is
2. They go by generalities
3. They don't employ a swarming offense
4. They launch expensive programs and campaigns that are devoid of innovative thinking
5. They ignore readily available research that would allow them to pinpoint the ideal prospects
6. Corporate management allows the drivers of the marketing process to remain unaccountable for generating a measurable return on investment that it takes to produce marketing programs.
7. Managers refuse to admit that the only meaningful return on investment is measured by: a) recruitment of new customers b) the sale of additional products to existing customers.
Taken from: Why your marketing sucks by Mark Stevens
1. They don't really know what marketing is
2. They go by generalities
3. They don't employ a swarming offense
4. They launch expensive programs and campaigns that are devoid of innovative thinking
5. They ignore readily available research that would allow them to pinpoint the ideal prospects
6. Corporate management allows the drivers of the marketing process to remain unaccountable for generating a measurable return on investment that it takes to produce marketing programs.
7. Managers refuse to admit that the only meaningful return on investment is measured by: a) recruitment of new customers b) the sale of additional products to existing customers.
Taken from: Why your marketing sucks by Mark Stevens
Thursday, December 20, 2007
Wednesday, December 19, 2007
ProjectOffice.net - do users want to have fun?
ProjectOffice.net is the latest baby from the Seavus family of products. The entire team is really proud. We have been working on it for several months, and the beta just came out a few weeks ago. We are getting many new users and the numbers are climbing at a steady pace.
My view is that online collaboration and project management tools have a bright future, and that many view this as an opportunity for people to get things while having fun. Having fun is something important in life, and helps us to do better at work and at home. We constantly encourage our users to tell us what they think - and so do I.
Are you having fun yet? You can login and start having fun, or you can give us your feedback.
My view is that online collaboration and project management tools have a bright future, and that many view this as an opportunity for people to get things while having fun. Having fun is something important in life, and helps us to do better at work and at home. We constantly encourage our users to tell us what they think - and so do I.
Are you having fun yet? You can login and start having fun, or you can give us your feedback.
ProjectOffice.net - a star is rising
I need to start with a preface - I am the newly appointed Sales and Marketing manager at Seavus Products within the Seavus Group. My portfolio includes several products - Seavus Project Viewer, Callisto CTI, ProjectOffice.net, GPS, Multi 3D, and several others that are in development.
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